Google Merchant

Google is a search engine that uses web crawlers to find pages to add to its index. It is available in 149 languages and is the most-visited website in the world. 

Google's mission is to organize the world's information and make it universally accessible and useful. It uses algorithms to analyze and rank websites, including PageRank and Hummingbird. 

Google can also be used as a verb to mean:

• To search for something on the internet using a search engine


• To check the credentials of someone by searching for websites containing their name 

Here are some guidelines for Google Merchant Center descriptions:

• List the most important details in the first 160–500 characters


• Include your product's most relevant features and visual attributes


• Google will truncate descriptions that don't fit within the character limit 

Here are some best practices for title and meta description length:

• Include your primary keyword and related keywords naturally


• Accurately summarize the page content


• Optimizing your title and description to increase your CTR is crucial for your ranking